Filpkart : Big Billion Day- a flop show
India's one of the biggest online retailer Flipkart's "Big Billion Day" Sale on 6th Oct 2014, became a flop show. Flipkart did a publicity of this event by every kind advertising, spent millions. Purpose was to drive millions of customer to website, and sell product of billions.
But this show became the flop show, the reasons were many peoples were unable to login to website for whole, products were out of stock, and the price tag is other than the displayed in ads. This situation was frustrating for the customer. Product gone out of stock after few seconds of start of sale. Whole day customers were trying and trying but they got nothing. For which the founders of Flipkart were send apology to their valued customers officially by email who were angry for technical issue with the website and the price anomalies. In which they were saying that will never happen in future, they shall try to take care of that. I too got that mail.
But this whole incident affected the credibility of Flipkart among their customers, and Amazon and Snapdeal took advantage of that on that day. On that day Flipkart provided the good offers but the thing is who got the benefit of it, if customer is not happy then what was the need of this sale.
But this show became the flop show, the reasons were many peoples were unable to login to website for whole, products were out of stock, and the price tag is other than the displayed in ads. This situation was frustrating for the customer. Product gone out of stock after few seconds of start of sale. Whole day customers were trying and trying but they got nothing. For which the founders of Flipkart were send apology to their valued customers officially by email who were angry for technical issue with the website and the price anomalies. In which they were saying that will never happen in future, they shall try to take care of that. I too got that mail.
But this whole incident affected the credibility of Flipkart among their customers, and Amazon and Snapdeal took advantage of that on that day. On that day Flipkart provided the good offers but the thing is who got the benefit of it, if customer is not happy then what was the need of this sale.
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